It’s show time.
Apple executives spent their summer hyping up the company, intent on making us all believe that its magic touch has outlived Steve Jobs. Both chief executive Tim Cook and senior vice president Eddy Cue have talked about the Apple’s “best product pipeline” in 25 years. The New York Times has Apple design guru Jonathan Ive boasting that “Switzerland is in trouble” with Apple’s entry into the watch market. In case anyone missed the hint, Apple is holding Tuesday’s live event in the same venue where Jobs publicly unveiled the original Mac 30 years ago, the Flint Center at De Anza College in Cupertino, Calif. The message on its invite: “Wish we could say more.”
Smart watches, bigger iPhones, mobile payments, sapphire screens, new features in the updated operating systems for mobile devices and computers — the rumor mill has been in overdrive for the past week.
The new iPhone 6 and iPhone 6 Plus come in screen sizes of 4.7 inches and 5.5 inches, along with rounded edges and a thinner frame than earlier models, as well as higher-resolution displays. A new watch-like wearable device – as well as a mobile payments system and health partnerships – also are anticipated at the event, which is under way.