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Public and private sector team up to promote awareness on harmful effects of trans fat this Philippine Heart Month

The videos were launched on February 14 to 16 as part of the celebration of Philippine Heart Month and the on-going campaign to improve Filipinos’ cardiovascular health.

Public and private sector team up to promote awareness on harmful effects of trans fat this Philippine Heart Month

The Department of Health (DOH) and National Nutrition Council (NNC) partnered with ImagineLaw, a public interest law organization, to launch a series of explainer videos on Valentine’s Day to strengthen public awareness on trans fat health harms and build support for the passage of the Trans Fat Free Philippines Bills pending in Congress.

Under the World Health Organization REPLACE Action package, creating awareness among policymakers, producers, consumers, and the public, is an integral step in trans fat regulation. The video series discusses what is trans fat, where it is found, and why it should be eliminated from the country’s food supply now.

Trans fatty acids (TFA) are toxic fat commonly found in fried, baked, and processed food. High intake of TFA leads to bad cholesterol build-up in the arteries and increases risks of coronary heart diseases (CHD). According to the United States Food and Drug Administration, partially hydrogenated oil (PHO), the major dietary source of TFA, is unhealthy and unsafe. In the Philippines, there are currently no regulations prohibiting the use of PHO or TFA in food products.

The video series, posted on the social media channels of DOH, NNC, ImagineLaw, and Trans Fat Free Philippines, has collectively achieved 104,340 organic reach on Facebook four days after posting. The videos will also be translated into Filipino and will be distributed to 1,400 rural health units and 42,000 barangay health centers.

The DOH, NNC, ImagineLaw and other partner civil society organizations will also be launching an official advocacy website at www.transfatfreephilippines.org where citizens can access resources on trans fat and take action to support Trans Fat Free Philippines. (TFFP)

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Written by THEDIGITALSPY.COM

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