For those who want a smartphone to make an impression, the Lamborghini smartphone can do that — for a cool $6,000, shipping included.
You can’t settle for the same old iPhone as everyone else. You need something unique to show off just how special you are.
Tonino Lamborghini Mobile on Monday announced the global launch of the stainless steel-and-leather handset ahead of the Consumer Electronics Show in Las Vegas.
And, yes, it does cost $6,000, but it ups your masculinity quotient by at least 50 percent thanks to all of those leather finishes and angular slabs of steel. It also takes “the most luxurious selfie in the world,” whatever that means.
Despite an uncertain economy and declining prices for mobile devices, the Italian-based company says it may be unable to meet demand.
“Luxury is not a need, but it is a way to stand out,” said Bob Hatefi, chief executive at Lamborghini Mobile, a company formed by the son of famed auto designer Ferruccio Lamborghini.
“We provide technology as well as luxury. We are not after volume.”
Tonino Lamborghini is not the same as the supercar company. The fashion brand is named after the son of Ferruccio Lamborghini, the founder of the legendary car brand.
The handset, which sells as an unlocked device accepting dual SIM cards for international travel, has a five-inch high-definition display, 20 megapixel camera and can connect to mobile networks around the world.
The 88 Tauri handset is offered in black, gold and steel silver and is finished with high-grade leather available in five colors. Each phone is assembled by hand and receives a unique device number.
The company also makes headphones and other audio products, and an earlier smartphone selling for around $4,000.