LOOK: ASUS ZenFone Zoom Arrives In PH, 3x Optically-Zooming Lens For Php 26,995

PRESS RELEASE: Highly anticipated ASUS ZenFone Zoom finally makes its way to the Philippines

World’s thinnest 3X optical zoom smartphone invites Filipinos to see the world up close

In a previous posting of this press release, ASUS is set to change the “view” for Filipinos as the much-awaited ZenFone Zoom finally makes its way to Philippine shores.

Setting a new global benchmark as the world’s thinnest 3X optical-zoom smartphone, the ZenFone Zoom ups the game by elevating the user’s visual and photography experience with a 3X Hoya lens in an innovative 10-element lens arrangement for exceptional clarity and close-ups with up to 12X total magnification — features that allow you to see the world up close by enjoying a DSLR experience in the palm of your hand.

“We are thrilled to finally bring the ZenFone Zoom to Filipinos,” said ASUS Philippines Marketing Lead Jamie Zaldivar. “The ZenFone Zoom revolutionizes smartphone photography in a way that cannot be matched by any other smartphone currently in the market. It puts professional, DSLR-quality photography within easier reach – so that Filipinos can all the more enjoy and indulge in the experience of taking photos with their mobile phones.

Inviting Filipinos to immerse themselves in the exciting promise of the ZenFone Zoom firsthand, ASUS launched its latest high-end smartphone during one of the country’s most-attended and colorful festivals: the annual Sinulog Festival in Cebu.

Dubbed ZenFestival2016, the event amplified the vibrant spectrum of colors and scenes that the festival is known for through the ZenFone Zoom’s superb and one-of-a-kind photography specs, enabling guests to #SeeSinulogUpClose.

“We couldn’t think of a more perfect platform than the Sinulog Festival to present the ZenFone Zoom because of the undeniably unique visual experience it offers,” Zaldivar points out. “It’s an eye-catching medley of vibrant colors, music, and movements, which creates an overall multi-sensory experience that makes it a haven for amateur and professional photographers alike. Set against the beautiful backdrop of Cebu, which is in itself a top city and beach destination, the festival presents a plethora of photography possibilities to explore and play around with.”

During the festivities, some of the Philippines’ top media, bloggers, and personalities were spotted enjoying first dibs on exploring the ZenFone Zoom — making them the first Filipinos to personally experience its features — following an impressive technical walk-through of the smartphone led by ASUS Philippines Country Manager for System Business Group George Su, Product Manager for Smartphone Lenny Lin, and PR Head Eason de Guzman.


ASUS ZenFone Zoom
ProcessorQuad-core, 64-bit Intel® Atom
Operating systemASUS ZenUI under Android 5.0 (Lollipop)
Display5.5-inch with 1920 x 1080 (Full HD) resolution and 403ppi pixel density

IPS display with 400cd/m2 brightness and full-screen lamination

Scratch-resistant Corning® Gorilla® Glass 4 with anti-fingerprint coating

PixelMaster camerasRear: 13MP, f/2.7- to 4.8-aperture, 10-element, 3X optical zoom lens, with optical image stabilization (OIS), laser auto-focus and dual-color Real Tone flash

Front: 5MP, f/2.0-aperture, wide-angle 88-degree lens with Pano Selfie

PixelMaster features include Low Light mode, Backlight (Super HDR) mode, Beautification mode, Professional (manual-settings) mode


(Network support varies by country)

Memory and storage64GB/128GB ROM


Micro SD card slot (up to 64GB supported)

Wireless802.11ac, Wi-Fi Direct, Bluetooth® 4.0
Connectors3.5mm audio jack, single micro-SIM
Location sensorsGPS, A-GPS, GLONASS
Other sensors Accelerometer, proximity, ambient light, gyro, digital compass and Hall-effect sensors
Battery3000mAh non-removable lithium-polymer
ColorsPure Black, Ceramic White

(H x W x D)

158.9 x 78.84 x 11.95~5mm

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.

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