LOOK: ABS-CBN Dominates TV Ratings In March

Kapamilya Network is still the undisputed Network in national TV viewership in March as it dominates consistently with an average national audience share of 42%, which is seven percentage points higher compared to GMA’s 35%, based on data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

LOOK: ABS-CBN Dominates TV Ratings In March, Beats GMA Network

The primetime block (6PM-12MN) of the Kapamilya network maintained its strength with an average audience share of 48%. It is 16 points higher compared to the 32% of GMA. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN’s Primetime Bida continues to soar higher through its top-caliber drama series, including the recently concluded “Bagito” and “Two Wives,” and the newly launched “Bridges of Love” and “Inday Bote.”

“Two Wives” ended on a high note with an average national TV rating of 23.4%, compared to its rival program in GMA “Second Chances” (13.5%). “Bagito” also ended strongly with an average national TV rating of 17.4%, compared to GMA’s “Future’s Choice” (9.3%).

On the other hand, “Bridges of Love,” which took over of “Two Wives,” triumphantly won its timeslot with an average national TV rating of 22.9%, compared to the latter’s same rival program. The newest TV remake of Pablo Gomez’ “Inday Bote” was also off to a good start after garnering an average national TV rating of 19%, which is higher compared to GMA’s “My Love From the Star” (11.3%).

Leading the list of the most watched shows in the Philippines are “Dream Dad” (33.1%), “Forevermore” (32.4%), “Maalaala Mo Kaya” (28.1%), “TV Patrol” (26.7%), and “Rated K” (23.7%).

Aside from primetime, ABS-CBN’s daytime block also continued to win in the ratings game, led by Prime-Tanghali’s “Oh My G” (16.2%) and “It’s Showtime” (14.4%).

Meanwhile, Kapamilya viewers gave their all-out support to “The Voice of the Philippines” Season 2 until the end, as its grand finals night episode on March 1 scored a national TV rating of 30.8%.

ABS-CBN’s newest hit variety show “Your Face Sounds Familiar” also debuted as one of the top 10 most watched programs in the country with an average national TV rating of 26.6%. It won against its two rival programs “Kapuso Mo Jessica Soho” (22.6%) and “Celebrity Bluff” (16.3%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

What do you think?

Written by Barbie Perez


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