The best-selling band in music industry and also in history is now looking for new audience. The Beatles is reaching through streaming.
According to Spotify, in the first three days the Beatles songs have been streamed 70 million times.
The long boycott ended this week of the album after its catalog was made available Thursday through streaming.
The most streamed of the album was ‘Come Together.’ It was even ahead as the most popular song on Christmas holidays. Until early Monday it was streamed more than 2.3 million times on Spotify.
The online music platform added about 65 percent of the Beatles listeners through streaming were under age 34.