The BBC’s Rico Hizon interviewed the creator of Aldub Jenny Ferre and asked her if TV is really dead.
Outside of the Philippines, they are probably best known for smashing global social media records, when the #AlDub hashtag generated more than 41 million tweets about them in just a few hours.
They have only been on air for four months, but celebrity duo AlDub have become a phenomenal television and social media success in the Philippines.
AlDub is a combination of the name of actor Alden Richards and the screen name of his partner Maine Mendoza, also known as Yaya Dub.
AlDub became an instant hit to televiewers because it has revolutionised TV programming,” advertising expert Vincent Pozon says. He says the show’s spontaneous style is the key to understanding that.
Rico Hizon: What it feels like to be popular so quickly?
Maine: It’s very overwhelming. Everything that is happening now has not sunk in to me yet. The mere fact that people are so engaged and drawn into the whole thing is unbelievable. The support and love of our fans is amazing, they’re incredible.
Alden: Basically, Aldub is just an accident. Nobody planned this, no body knew that it would turned this way, no body knew that this would be this successful.