VIRAL: That Thing Called Sagad Na, ‘Tadhana’ Sagada Location A ‘Box Office Hit’

The blockbuster movie “That Thing Called Tadhana” has prompted tourists to head up to Sagada and reenact the scene where a heartbroken Mace (played by Angelica Panganiban) screams atop Mt. Kiltepan, “Ayoko na! Ang sakit-sakit! Ayoko na (I don’t want this anymore! It hurts so bad! I don’t want this anymore)!”.

VIRAL: That Thing Called Sagad Na, 'Tadhana' Sagada Location A 'Box Office Hit'

Ivan Henares, the president of the Heritage Conservation Society, and Tracey Santiago, head of secretariat of the International Council on Monuments and Sites (ICOMOS) Philippines, encourage tourists to be more gentle with Sagada and avoid going to the mountain community specially on Holy Week.

On his Facebook account, Henares posted a photo captioned, “Sagada is fully-booked this Holy Week! Kung may balak kayo pumunta, pakiusap, huwag niyo na ituloy. Sa ibang araw na kayo humugot. Maawa na tayo sa local community.”

According to Henares, the water supply meant for the rice terraces is diverted for the tourists’ use.

On April 5, Dayanne Crisologo shared a photo taken at Kiltepan View Point, Sagada. A photo that has been making the rounds online showing the “Standing Room Only” scene at Kiltepan Viewpoint. This has caused conservationists to lament that Sagada may become as crowded as Baguio.