GMA NETWORK Inc. said full-year profit may double to P2 billion after earnings surged in the first nine months of 2015, mainly due to higher television advertising revenues according to news report.
GMA stated in a stock exchange filing that profit during the nine-month period hit P1.8 billion, up 80 percent over the same period in 2014. Its revenues, which mainly came from airtime sales, jumped 16 percent to P10.3 billion.
Thanks to the noontime Kalye-serye’s AlDub which is a segment aired from Mondays- Saturdays on GMA. The surprise hit AlDub, which features the romantic pairing of celebrities Alden Richards and Maine Mendoza as Yaya Dub, has lured millions of viewers and has drawn widespread coverage from local and even international news outlets.
Having reached the stardom, GMA stars Alden Richards and Maine “Yaya Dub” Mendoza are the hottest endorsers around.
Their love team has been endorsing eight brands (McDonald’s, Talk N’ Text, Zonrox, Bear Brand, Coke, Hapee, Belo, and Downy).
Meanwhile, songwriter Yhien Marianne Olaivar sang her original composition, titled “SANA” (Aldub Song) which is dedicated to #Aldub Nation while Marsh Maru, her companion is seen beatboxing. Olaivar’s video has been viewed 84,722 times as of this writing.