For several months, viewers in the entire country have been so hooked in to watching ‘Eat Bulaga!‘, a popular noontime variety show, which features a skit with a pair of lovers who have never met in real life.
On the show, their romance is conducted via a split screen and as it developed, trials after trials cropped up to prevent the onscreen duo from meeting each other.
‘AlDub’ is a play on the first names of Filipino actors Alden Richards and Maine Mendoza (who plays the character Yaya Dub on the show), both stars with huge followings on social media.
Today it has been a wildly popular tandem which has smashed global social media records not just in the Philippines. It has been the trending discussion in the world- it’s a phenomenon called AlDub.
“‘AlDub’ was a global phenomenon on Twitter and it shows how our platform, as the social soundtrack to TV, has really connected Filipinos who love a good love story,” the site’s Asia Pacific Vice President Rishi Jaitly told Philippine news portal Rappler.